Top 5 Searches Readers Make When Supporting Indie/Self-Published Authors

The world of indie and self-published authors is thriving, offering a treasure trove of unique stories and fresh voices. But how do readers discover these hidden gems? Here’s a look at the top five search topics that fans use to support their favorite indie authors, along with some tips on how to find exactly what you’re looking for!

1. Best Indie Books by Genre
Whether you’re into mysteries that keep you guessing, fantastical worlds that spark your imagination, or romance novels that warm your heart, readers love hunting for curated lists of top indie titles in their preferred genre. Sites like Goodreads, BookTok communities, Instagram recs, and blogs often compile these lists, making it easy to discover critically acclaimed or trending indie reads. Pro tip: Check out thematic collections, such as “Top Indie Fantasy Series” or “Best Indie Mystery standalones.”

2. Self-Published Authors to Watch
Supporting emerging talent is a thrill for many readers. They often search for “authors to watch,” especially those gaining buzz on social media or featured in articles. To discover fresh voices, explore hashtags like #IndieAuthor and #AuthorToWatch, or follow features on BookTok, Instagram, and literary blogs. Sometimes, even small author newsletters or Patreon pages introduce you to the next big thing before they hit the mainstream!

3. Where to Buy Indie Books Online (Besides Amazon)
While Amazon dominates the market, many readers prefer supporting independent bookstores or author-specific platforms. Popular alternatives include Bookshop.org (which supports local bookstores), Smashwords, Ko-fi, and Substack. Some authors also sell directly through their websites or set up PayPal/donation options to encourage direct support. Looking to avoid the big corporations? These platforms are fantastic choices.

4. Indie Author Book Deals & Free Ebook Promotions
Budget-conscious readers love hunting for free or discounted indie ebooks. They often subscribe to newsletters or services like BookBub, Freebooksy, or dedicated mailing lists where authors promote limited-time deals, freebies for new series starters, or exclusive discounts. Following your favorite indie authors on social media ensures you stay updated on upcoming promotions and new releases.

5. Book Series by Indie Authors
Indie authors frequently write series that build loyal followings, offering immersive worlds and multiple installments for binge-readers. Fans search for complete series or new installments from indie authors to delve into long-term stories. If you’re into series, look for author-defined collections or curated lists of indie series, which can offer hours of entertainment and introduce you to recurring characters and themes.

Supporting indie authors not only rewards talented writers but also broadens your literary horizons. Happy reading and share your own resources that you use to find and support local and indie authors.

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