Title: The Guerrilla Guide for Entrepreneurs & The Rest of Us
Author: Joseph Gulesserian
Genre: Nonfiction Business, Entrepreneurial Self-Help
We are all entrepreneurs, as we try to break away from the chains of normative expectations in this grand adventure we call life—where we strive to thrive, survive, find purpose, and make sense of all we can be.
The Guerrilla Guide for Entrepreneurs & The Rest of Us is an action-packed, high-octane playbook that delivers skills, insights, opportunities, and occasional wit. It takes the reader to a place where old-school grit and new-school AI reconcile! It is a place where Elon Musk meets Jack Ma and a Harvard MBA encounters the Streets.
You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, this book equips you with actionable know-how and skills that are nothing short of life-changing and saves the empowerment hype for the fictional section of the library.
Happy Hour is over, and the last patrons will be unceremoniously thrown out of the New Orleans bar to a street named Yesterday! Arguing with the future is like calling the cops to give out speeding tickets at the INDY 500. Scrolling for answers on TikTok or YouTube Shorts leads to a street called Empty.
The Guerrilla Guide for Entrepreneurs connects the past, confronts the present, and predicts the future before it happens.
It’s where glory meets tragedy—and it’s all here:
*Does innovation actually pay?
*Who are the 12 greatest entrepreneurs that changed civilization—and what can we learn from them?
*How to master the art and science of sales, negotiation, financing, and brand-building
*How to leverage AI for competitive advantage
*How will AI reshape the employment market
*Tales from the Streets…
*What will the future of Tomorrow look like?
Book Links
Amazon: https://amzn.to/4ujxprU
Bookbub: https://www.bookbub.com/books/the-guerrilla-guide-for-entrepreneurs-the-rest-of-us-ai-focused-career-business-startup-by-joseph-gulesserian
Goodreads: https://www.goodreads.com/book/show/244627249-the-guerrilla-guide-for-entrepreneurs-the-rest-of-us
Joseph Gulesserian is a seasoned entrepreneur, brand strategist, and former business management professor who taught corporate finance, statistics and marketing at the post graduate level. With over 30 years of real-world experience he has launched companies, created consumer brands from scratch, and helped others grow theirs by uniquely blending street-smart strategy, business school training and hands on know-how.
He is also the author of the bold and prophetic The Practical MBA on Economics—a no-nonsense, eye-opening look at how the global economy really works, why fiat money is eroding your wealth, what you can do about it, while providing a looking glass into the future.
Known for blending humor, wit, irreverence, and actionable insight, Joe writes for entrepreneurs, career-minded professionals, and anyone ready to thrive in a world of seismic disruption.
He believes business is not just for boardrooms—it’s a survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.
Author Links
Website: https://practicalmba.ca/
Facebook: https://www.facebook.com/profile.php?id=100082995625816
X: https://x.com/JoeGulesserian
Instagram: https://www.instagram.com/joeg_author/
LinkedIn: https://www.linkedin.com/in/joseph-gulesserian-962a5515/
YouTube: https://www.youtube.com/channel/UCz-BtrQLim-qrCZccv1oJag
Amazon: https://www.amazon.com/stores/Joseph-Gulesserian/author/B0B4M4PN2W
Goodreads: https://www.goodreads.com/author/show/14854624.Joseph_Gulesserian
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