Dear indie author, if you’re still debating whether you need a website, let me settle this once and for all: you absolutely do. But not just any website—one that works as hard as you do to connect with readers and sell your books.
Your website isn’t just a digital business card; it’s your 24/7 sales representative, your brand headquarters, and your direct line to readers without algorithm interference. While social media platforms change rules overnight and email lists can get filtered, your website remains yours completely.
But here’s where many authors stumble: they build generic websites that could belong to anyone. Your site needs to scream your genre from the moment readers arrive, and that starts with two crucial decisions: colors and fonts.
Genre-Appropriate Color Psychology:
Romance writers, think warm pinks, deep reds, or elegant golds. Mystery authors should embrace darker palettes—charcoal, deep blues, burgundy. Fantasy calls for rich purples, forest greens, or mystical teals. Science fiction works with sleek metallics and electric blues. Your colors should make visitors feel the genre before they read a single word.
Typography That Tells Your Story:
Fonts have personalities. Romance benefits from flowing scripts or elegant serifs. Mystery needs clean, sharp fonts that suggest precision and intelligence. Fantasy can play with decorative elements, while science fiction calls for modern, minimalist typefaces.
Test this: visit successful authors’ websites in your genre. Notice how the visual elements immediately communicate what kind of stories live there.
Your website should make new visitors think, “Yes, this author writes exactly the kind of books I love” within three seconds. When your visual branding aligns perfectly with your genre, you’re not just attracting readers—you’re attracting the right readers who’ll become loyal fans.
A Note from our Editor
We would like to encourage any North Florida Writers who would like to Guest Post on this site or be a featured author on the North Florida Writers Tour website then please get in touch using our CONTACT US form. Our site has an excellent Substack Newsletter contains great content for authors and even readers. Join in on the fun! CLICK HERE!
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